Fundamentals of Selling

Course summary
1 day
Corporate Training for Teams
STL courses

Fundamentals of Selling

Courses never cancelled. Last minute rescheduling. 24 month delegate support forum. And more... By the end of this course you will be able to:; Deal confidently with sales appointments; Plan and effectively manage a successful sales meeting; Sell with authenticity, built on integrity and authority; Address and resolve customer objections; Read a customer's buying signals and when to progress the sale; Be familiar with top online sales resources

Suitability - Who should attend?

Sales professionals new to their role, experienced sales people looking to brush up and benefit from new approaches.

Training Course Content

Set the quality level

Understand your personality and how others perceive you
Identify the motives driving a customer purchase
Develop confidence and authority
Be aware of business opportunities

Establishing customer contact

6 steps to a perfect sales call
Dealing with gatekeepers and no names policies
Communicating your value proposition
Agreeing next steps

The Sales Meeting

First impressions count
Gain agreement on key goals
Establish customer requirements
Creating and relating potential solutions
Leveraging marketing resources; customer testimonials, reviews, case studies
Make referral requests a habit

Objection handling

Identify and address objections
Knowing the difference between an objection and concern
Convert an objection into an opportunity

Customer commitment

Spot buying signals
Key steps to closing business

Sales resources

Group share on popular sales CRM's
Customer prospecting using social media

Key course takeaways and agreed next steps


Prices from £1800. Promotional rates often available the further ahead you book. Contact us for quote.

Provider: STL

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Contact information for STL


Greater London
STL, 2nd Floor, Cruising Association House
E14 8BT 1 Northey Street

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