Introduction to Sales Negotiation

Course summary
1 day
Corporate Training for Teams
STL courses

Introduction to Sales Negotiation

Courses never cancelled. Last minute rescheduling. 24 month delegate support forum. And more... At the end of this course delegates will be able to confidently employ techniques and strategies that will help them to negotiate. They will understand how to achieve a win-win situation that addresses the needs of both parties.

Suitability - Who should attend?

This training course is ideal for any sales staff, account manager or purchasing manager who are either new to the negotiation process or who find themselves struggling to get the results they desire from the situation. They may not have negotiated before in any official position or received any prior training, instruction or defined expectation of the sales negotiation process.

You may also wish to consider our assertiveness training London courses.

Training Course Content

Understanding Negotiation in Sales

Negotiation: what, when and why?
The process of negotiation
Different styles, transactional, collaborating and creative

Preparing for Sales Negotiation

Preparation and planning
Personality profiling – Reading the style of the fellow Negotiator
Communication styles
Building Rapport/Relationships
Determine optimum success options

Understanding Possible Negotiation Outcomes


Working towards Win-Win Negotiations

Initiating, proposing and achieving win-win sales outcomes
Determining limits
Enquiring and listening
Overcoming objections
Opening, conducting and closing negotiations
Applying a win-win approach

Personal Action Plans


Prices from £1800. Promotional rates often available the further ahead you book. Contact us for quote.

Provider: STL

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Contact information for STL


Greater London
STL, 2nd Floor, Cruising Association House
E14 8BT 1 Northey Street

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