Selling Skills Programme

Course summary
2 days
Corporate Training for Teams
STL courses

Selling Skills Programme

Courses never cancelled. Last minute rescheduling. 24 month delegate support forum. And more...

Suitability - Who should attend?

Sales teams within SME's to Enterprise sized organisations. Sales directors and C-level decision makers looking for an effective sales program that delivers results.

Training Course Content


The skills discussed, demonstrated and practiced across this two day workshop will equip delegates to operate better in making first contact, first meetings, positioning the company’s value and their own value, and discovering specific opportunities.


Making connections with customers and prospects through effective and flexible communication styles to unlock the real customer agenda.

Listening and Asking Questions

We have two ears and one mouth, our ability to use them in this ratio will empower us to more quickly discover opportunities and then . . .

Position Our Value

This is the method to ensure we are best fit for the customer’s needs on a rational and emotional level – that we are the ‘best-fit solution’

Evidencing Our Value

The benefits of what we are proposing maybe clear, how do we provide the evidence to the customer that the benefits promised would actually occur? We work through a four-step process to lock our value in.

Handling Pushback

What we might hear in the meeting as an objection is often a cry for help, “help me understand better” ‘I am not sure how this exactly solves my problem”.

Consultative Selling Tools

1. The Client Profiler tool confirms you have the right information to go deep into a client.
2. The Meeting Planner ensures you go in a meeting or telephone call properly prepared with the right questions and key messages to hand.
3. Story-Builder is a device to guarantee your solution is focused on the customer’s pain or ambition and demonstrates how you are going to HELP!


Prices from £1800. Promotional rates often available the further ahead you book. Contact us for quote.

Provider: STL

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Contact information for STL


Greater London
STL, 2nd Floor, Cruising Association House
E14 8BT 1 Northey Street

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