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Mastering Google Adwords

Study365
Course summary
3 hours
24 GBP
English
Distance
Next available date: This course is available to purchase anytime of the year. - Distance
Last application: This course is available to register anytime of the year.
e-learning / Online / Distance

Course description

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Learn cost-effective and successful digital marketing using Google AdWords

Do you wonder what are the best ways of reaching your potential customers? Or, getting current customers coming back for more? Or, indeed, how to grow online sales? Well, wonder no more. This Google AdWords Essential Training course, from Global Edulink, a UK-based leader in online training, will provide you with all the tools you require to build a successful, cost-effective digital marketing campaign.

Learn how to get your organisation found by people on Google, precisely when they’re searching for the things that you offer. Also, discover how you can either advertise locally or globally, or target ads to customers in certain countries, regions, or cities – or, fundamentally, within a set distance from your business or shop. Ultimately, let this course teach you how to get more value from your pay-per-click (PPC) spend with Google AdWords.

It all starts with knowing how AdWords works, and knowing what your business and customers need. You’ll learn just what PPC advertising is all about and how it functions. You’ll also be advised of what needs to be in place before getting started, then you’ll set up a new AdWords account before starting to research your keywords: the foundation of all great ads. You’ll then be ready to create your first advertising campaign – exciting stuff! And use AdWords reporting and Google Analytics to monitor the performance of ads and optimize them to get more clicks, conversions and, ultimately, a higher search advertising return on your investment (ROI).

At Global Edulink, we stay committed to providing you real value as we believe your success is paramount so it’s important to offer you strategies that can deliver for your website and business key optimisation and learning that goes well beyond the basics.

This course, though, is not really an SEO course because PPC strategies based on Google AdWords are, in certain respects, the very opposite of search engine-friendly website optimisation — they’re implemented when a business can’t, or won’t, generate traffic by altering their site’s structure, code, content, and links. Essentially, AdWords exists to address some of the circumstances in which SEO can’t achieve your site goals quickly enough, or cost-effectively enough.

Rest assured, though, that this course can provide you with the expertise required to propel you within your digital marketing career.

Suitability - Who should attend?

Who is it for?

  • Web marketing and communications managers.
  • Those looking to move into the digital marketing arena.

Entry requirements:

Learners must be age 16 or over and should have a basic understanding of the English language, literacy, numeracy, and ICT

Outcome / Qualification etc.

Successful candidates will be awarded a certificate in Mattering Google Adwords.

Training Course Content

COURSE CURRICULUM

  • OVERVIEW OF THE GOOGLE ADWORDS
  • PAY-PER-CLICK ADVERTISING TECHNIQUES
  • DEFINING YOUR BUSINESS GOALS
  • STEPPING INTO GOOGLE ADWORDS
  • KEYWORDS RESEARCHING TECHNIQUES
  • HOW TO CREATE YOUR FIRST CAMPAIGN?
  • HOW TO CREATE YOUR FIRST ADVERTISEMENTS?
  • HOW TO MONITOR YOUR ADVERTISEMENT?
  • ADVANCED ADVERTISING TECHNIQUES
  • UNDERSTANDING KEY OPTIMISATION STRATEGIES
  • FUNDAMENTALS OF GOOGLE ADWORDS

Course Duration:

You will have 12 Months access to your online study platform from the date you purchased the course. The course is self-paced so you decide how fast or slow the training goes. You can complete the course in stages revisiting the training at any time.

Method of assessments:

At the end of the course, learners will take an online multiple choice question assessment test. The online test is marked straightaway, so you will know immediately if you have passed the course.

Benefits you will gain:

  • High quality e-learning study materials and mock exams.
  • Tutorials/materials from the industry leading experts.
  • 24/7 Access to the Learning Portal.
  • Benefit of applying NUS extra Discount Card.
  • Recognised Accredited Qualification.
  • Excellent customer service and administrative support.

Expenses

Now £24

Was £175

Continuing Studies

Career path

Hoping to take on a career in digital marketing? Then this course will be perfect for you. Learn all about creating marketing campaigns and measuring visitors to your site as well as to your social media pages. Develop products based on the demographics of the visitors. A highly useful course in the modern digital environment. A career with bright prospects await you with the completion of this course.

  • Web Marketing Officer - £22,920 per annum
  • Digital Communications Officer - £24,471 per annum
  • PPC (Pay-Per-Click) Executive - £18,566 per annum
  • Pay-Per-Click (PPC) Professional - £24,765 per annum

About provider

Study365

Study 365

Study 365 is a leading vocational and professional accredited course provider, offering over 1000 courses to students worldwide over 7+ years. We have a solid reputation which has helped us become a highly trusted and reliable course provider learning marketplace....


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