Selling Through Distributors

Course summary
Corporate Training for Teams
2 days
Full time
Corporate Training for Teams
Course Dates
Online courses
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United Kingdom
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Course description

Channel Sales Training Course: Selling Through Distributors - 2-day Training Course

Boost your profits by creating positive relationships with your channel partners

It can be challenging selling via a team or an organisation that is not directly under your control. In order to be successful, it pays to have a fine-tuned strategy that has been specially designed to generate a win-win situation for all parties involved, all the while maintaining outstanding management skills.

At Tack TMI, our Selling Through Distributors training course has been designed and developed to provide you with unique insight and the practical skills that will ultimately help you motivate and manage your channel partners and distributors to achieve the best results every time.

Regardless of whether you’re new to channel management or you have existing experience in this field, our intense, in-depth and practical channel sales training programme will provide you with the invaluable tools and techniques you’ll need to help your distributor networks develop successful and profitable business.

Key outcomes:

  • Improve business performance by creating and maintaining positive relationships with your channel partners to influence the sale of your products and services
  • Create business plans that are guaranteed to score commitment from your distributor channels
  • Strategically use KPIs to track targets and monitor activity
  • Put effective distributor training programmes into place
  • Become a trusted business adviser to your partners

Suitability - Who should attend?

Our Selling Through Distributors training course is suitable for anyone who wants to get involved in commercial negotiations and enhance their negotiating ability. If you’re keen to learn something new or expand upon what you already know, this is the programme for you.

Outcome / Qualification etc.

Once you’ve completed this course, you will be able to:

  • Successfully identify the characteristics of the ideal distributor to complement your channel portfolio and in turn, be able to recruit the right channel partners
  • Produce and put forward business plans that win commitment from your channel partners
  • Establish what your distributor should know about your business and pass on these insights to ensure success
  • Apply the key principles of Partnership Selling, including making joint calls and coaching
  • Effectively monitor your channel partners, understanding the importance of KPIs in channel management to effectively monitor activity and track targets
  • Become a flexible, effective channel manager, understanding that different and distributors may require different management styles
  • Put effective distributor training programmes into place
  • Become a reliable business consultant to your channel partner

Training Course Content

Over a period of two days, this stimulating training programme will ensure you’re equipped with everything channel managers and sales executives need in order to develop strong, profitable relationships with distributor networks.


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About provider

Tack TMI UK: Sales Excellence, Customer Experience, Leadership and Management Development, Personal Development, Change and Innovation and Safety Culture - delivered in-person, virtually and digitally.  With over 110 years combined experience and expertise, Tack TMI are the global learning and...

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90 High Holborn
WC1V 6LJ London

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Average rating 4.5

Based on 6 reviews.

Really informative and easy to follow.
Great course, the trainer was fantastic and keep everyone involved and motivated throughout. All done over Zoom which was a first for me, but it work brilliantly.
Great trainer - very charismatic, confident and inspiring.
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