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Marketing Strategies in Telecoms

Telecoms & Tech Academy
Course summary
2 days
Distance
Next available date: Request Information - Distance
Corporate Training for Teams

Course description

Marketing Strategies in Telecoms

Developing a successful corporate and marketing strategy that enables telecoms organisations to build a long-term relationship with their customers is crucial to long-term success in this rapidly changing sector.

Participants will be able to:

  • Describe the purpose and content of corporate and marketing strategy
  • Explain a market-oriented corporate strategy
  • Analyse telecoms marketing strategy weaknesses
  • Explain a market-oriented marketing positioning statement and establish strategic marketing objectives
  • Identify the characteristics of strategic customers
  • Deliver customer satisfaction throughout their lifecycle using the strategic marketing mix
  • Define the strategic assets, competencies and resources needed to address strategic customers and identify the major marketing partnership requirements
  • Use scenario planning as a tool for reducing the risks associated with marketing strategy in telecoms

Course Content

Course content

  • The strategy development process
  • Developing strategic marketing objectives
  • Developing a sustainable customer strategy
  • Selecting and managing successful marketing partnerships
  • Future-proofing the marketing strategy
  • Group presentations of case study

About provider

Telecoms and Tech Academy

Telecoms & Tech Academy (formally Telecoms Academy) is part of KNect365 Learning. We are borne out of Informa’s rich history enhancing individuals and businesses with knowledge. Our global network allows us to tap into unique resources and networks. We provides the...


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Contact info

Telecoms & Tech Academy

30-32 Mortimer Stree
W1W 7RE London

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