Marketing Strategies in Telecoms

Telecoms & Tech Academy
Course summary
2 days
Next available date: Request Information - Distance
Corporate Training for Teams

Course description

Marketing Strategies in Telecoms

Developing a successful corporate and marketing strategy that enables telecoms organisations to build a long-term relationship with their customers is crucial to long-term success in this rapidly changing sector.

Participants will be able to:

  • Describe the purpose and content of corporate and marketing strategy
  • Explain a market-oriented corporate strategy
  • Analyse telecoms marketing strategy weaknesses
  • Explain a market-oriented marketing positioning statement and establish strategic marketing objectives
  • Identify the characteristics of strategic customers
  • Deliver customer satisfaction throughout their lifecycle using the strategic marketing mix
  • Define the strategic assets, competencies and resources needed to address strategic customers and identify the major marketing partnership requirements
  • Use scenario planning as a tool for reducing the risks associated with marketing strategy in telecoms

Course Content

Course content

  • The strategy development process
  • Developing strategic marketing objectives
  • Developing a sustainable customer strategy
  • Selecting and managing successful marketing partnerships
  • Future-proofing the marketing strategy
  • Group presentations of case study

About provider

Telecoms and Tech Academy

Telecoms & Tech Academy (formally Telecoms Academy) is part of KNect365 Learning. We are borne out of Informa’s rich history enhancing individuals and businesses with knowledge. Our global network allows us to tap into unique resources and networks. We provides the...

Read more and show all courses with this provider

Request info

Fill out your details to find out more about Marketing Strategies in Telecoms.

  Contact the provider

  Get more information

  Register your interest

Contact info

Telecoms & Tech Academy

30-32 Mortimer Stree
W1W 7RE London

 Show phone number

Request information

Find out more about this Marketing Strategies in Telecoms course - simply fill out your details:

U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's first annual U.K. L&D Report!

UK L&D Report

Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Case Study
Find more courses here