Telecoms Marketing & Developing the Customer Proposition

Telecoms & Tech Academy
Course summary
3 months
1,245 GBP excl. VAT
e-learning / Online / Distance

Course description

Telecoms Marketing & Developing the Customer Proposition - 3-month Online Programme

This three-month online programme examines the role, techniques, and implementations of marketing practices for telecoms operators/communication service providers (CSPs). The course will allow participants to examine the changing marketplace and business models, evaluate the developing customer propositions, and discuss the ways that segmentation and successful customer engagement will allow operators to maximise both B2C and B2B opportunities.

This course is made up of three modules each consisting of a month. Participants will be fully supported the whole time in gaining a full and in-depth understanding key topics relating to the communication industry. Modules include comprehensive courseware, exercises, self-test assessments and live tutor led webinars to help participants gain a thorough understanding of the subject matter.

Outcome / Qualification etc.

After successfully completing the course, participants will be awarded a certificate of completion

Training Course Content

Module 1: The Telecoms Business  Environment

  • Telecoms Operating Environment
  • Telecoms Stakeholder Requirements
  • The Customer Service Proposition
  • Strategic Challenges for Telecoms Operators

Module 2: Marketing Telecoms & Digital Services

  • Telecommunication Networks
  • Convergence Issues
  • Operator Case Studies

Module 3:  Customer Engagement &  Branding in Telecoms

  • Status of Telecoms Customer Engagement
  • Definition and Role of Customer Engagement
  • The Customer Engagement Toolbox
  • Implementing and Measuring Telecoms Customer Engagement


The cost of this training course is £1245 + VAT per participant.

Early bird and multi-booking discounts are available for all of Telecoms Academy's courses.

About provider

Telecoms and Tech Academy

Telecoms & Tech Academy (formally Telecoms Academy) is part of KNect365 Learning. We are borne out of Informa’s rich history enhancing individuals and businesses with knowledge. Our global network allows us to tap into unique resources and networks. We provides the...

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Telecoms & Tech Academy

30-32 Mortimer Stree
W1W 7RE London

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