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Advanced Google Analytics

The Marketors
Course summary
1 day
English
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Advanced Google Analytics

The Google Analytics (GA) advanced training course is suitable for GA users who use the software regularly. This specific training course is designed for analysts and analytical marketing service teams. The workshop will show you how to build customized reports to improve insights for your partners in marketing.

This course is also offered online or as in-company training.

Suitability - Who should attend?

This course is aimed at data analysts and marketers who have their website at the heart of their business. You will be looking for a greater understanding of how to ensure your tracking is set up correctly and to set up reports and concepts for brand awareness, e-commerce and lead generation.

Training Course Content

This course will give you a deeper understanding of tracking specific goals and events for brand awareness, e-commerce and lead generation. You will learn how to find and match anything with regular expressions in Google Analytics and reveal how your social channels are working for you by analysing influence, source, interactions and goals.

Learning Outcomes

  • Understand Google Analytics data sampling
  • Best Practices for reducing sampling
  • Multi-Channel funnels
  • Google Universal Analytics
  • Bing, Facebook and Advertising data
  • Call Tracking
  • CRM Integration
  • Cross domain tracking
  • Sub domains
  • Custom Variables
  • .SEO Performance analysis
  • Use and interpret content reports
  • Measure what visitors want from and are doing with your sites.
  • Identify quality traffic and drivers of revenue and conversions to action.
  • Set up and track digital marketing campaigns; search (paid and non-paid), email, social, display, affiliates, etc.

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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