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Advanced Search Marketing SEO & PPC

The Marketors
Course summary
2 days
799 GBP excl. VAT
English
Open / Scheduled
Next available date: 13/04/2020 09:00 - London
Course Dates
London
13/04/2020 09:00  (English)
799 GBP
29/05/2020 09:00  (English)
799 GBP
02/07/2020 09:00  (English)
799 GBP
06/08/2020 09:00  (English)
799 GBP
14/09/2020 09:00  (English)
799 GBP
26/10/2020 09:00  (English)
799 GBP
The Marketors

Course description

Advanced Search Marketing SEO & PPC

Learn how to build an integrated search marketing strategy and improve your natural search results and paid search ROI through this two-day intensive search marketing masterclass. This advanced course will teach you the importance of an integrated approach, understand the set up and management of Pay per Click (PPC) marketing and how to assess how to measure and demonstrate your performance.

This Course is also offered as E-learning & In-House Training

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Suitability - Who should attend?

Who Should Attend

This advanced SEM training course is aimed at any marketer and any level although the course structure assumes you are planning or do use search engines as promotional channels to your audience. It would also be beneficial if you had access to your organisations Google AdWords, and Google Search Console so you can apply real-time teachings.

Outcome / Qualification etc.

This workshop is designed to take you through all aspects of search and lead to a better understanding of the discipline, equipping you with the right tools, knowledge and confidence in dealing with this ever-evolving area. This workshop encompasses both the one day advanced PPC and SEO workshops.

Learning Outcomes

  • The digital landscape
  • SEM, SEO and PPC explained
  • How PPC works
  • Keyword research, Key phrase development
  • Campaigns & Ads best practice review
  • Paid search and advanced PPC
  • Social Media and integration
  • Retargeting basics
  • Setting objectives
  • Google AdWords campaign fundamentals
  • Creating meaningful reports
  • Measurement and optimisation

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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