HOME
 

Advanced SEO

The Marketors
Course summary
1 day
399 GBP excl. VAT
English
Open / Scheduled
Next available date: 13/04/2020 09:00 - London
Course Dates
London
13/04/2020 09:00  (English)
399 GBP
29/05/2020 09:00  (English)
399 GBP
02/07/2020 09:00  (English)
399 GBP
06/08/2020 09:00  (English)
399 GBP
14/09/2020 09:00  (English)
399 GBP
26/10/2020 09:00  (English)
399 GBP
The Marketors

Course description

Advanced SEO

SEO is as critical today as it ever has been for any business wanting to drive targeted visitors to their website. Our SEO Training Course in London is designed to provide you with a clear day of expert led SEO Training focused on improving your SEO skills so that you can research, plan and execute SEO campaigns that adhere to the latest search engine requirements and drive the highest possible return for your organisation. Learn about Googles latest search rating guidelines, including YMYL and E.A.T rating guidelines, and understanding exactly what improves your destination websites performance from a usability point of view as well as domain authority.

This Course is also offered as E-learning & In-House Training

Do you have questions about COVID-19 in relation to this course?

At findcourses.co.uk we are committed to helping everyone who wants to learn, to learn. So are our trusted partner providers.

Get in touch on this page to find out whether there are any changes to this course in light of COVID-19.

Suitability - Who should attend?

Who Should Attend

Participants on the 1 Day SEO Course in London are typically either inhouse SEO professionals working client side, Marketing managers, business owners and SEO professionals from agencies. We recommend you have a strategy or campaign goal that you want to achieve ready to share as our SEO trainers will use this to tailor the course to your specific needs, ensuring you leave the day with clearly actionable insights.

Outcome / Qualification etc.

Better SEO planning, implementation and budget management can all be learned in this intensive workshop. These skills will eventually lead to a much-improved return on any SEO investment by you or your organization. Monitoring the developments in online algorithms will also be covered to ensure you are up to date with the latest SEO trends.

Learning Outcomes

On Page Optimisation

  • YMYL / E.A.T rating guidelines
  • How to Create onsite Authority in 2020
  • Ecommerce/Retail SEO – on page optimisation principles
  • B2B SEO – on page optimisation principles
  • Optimising existing content
  • Free and paid tools to help you optimise SEO content
  • Optimising code and working with Wordpress/Yoast
  • Schema Tagging
  • Google My business

Off Page Optimisation

  • Googles algorithms
  • Auditing a backlink profile
  • Quantifying a backlink profile (yours or a competitors)
  • Free and paid tools to help you audit and optimise your backlink profile

Content Marketing

  • Google algorithms
  • How to plan a content marketing strategy
  • Effective content types for B2B/B2C markets
  • The perfect team/resource structure needed
  • Devising a budget for content and how to measure RoI
  • Campaign planning and how to ensure success

Digital PR

  • Dynamics of a digital PR campaign
  • Pre-requisites to a successful Digital PR initiative
  • Finding prospects and how to build a hitlist
  • Outreaching – how to be time efficient and ensure responses!
  • Measuring performance – what to report on and how

SEO Performance Reporting

  • How to report to stakeholders/line managers
  • Monthly and Quarterly reporting formats
  • Understanding successes/failures for next time

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


Read more and show all courses with this provider

Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

 Show phone number

Reviews

Average rating 4.4

Based on 10 reviews

E Porter - Account Manager
(5)
Plenty of practical examples and well planned out exercises
J Atherton -Account Manager
(4)
Dynamic group, enjoyable and fun!
N Hoare - Senior Account Manager
(4)
Good trainer, good content, would highly recommend
U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!

uk-ld-report-2019

Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here