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An Introdcution to SEO

The Marketors
Course summary
1 day
399 GBP excl. VAT
English
Open / Scheduled
Next available date: 11/05/2020 09:00 - London
Course Dates
London
11/05/2020 09:00  (English)
399 GBP
22/06/2020 09:00  (English)
399 GBP
27/07/2020 09:00  (English)
399 GBP
27/08/2020 09:00  (English)
399 GBP
12/10/2020 09:00  (English)
399 GBP
23/11/2020 09:00  (English)
399 GBP
The Marketors

Course description

An Introdcution to SEO

Driving traffic to your website from search engines is an imperative and valuable element of your digital marketing and lead generation process. By attending this workshop, you will learn how to develop your website through better structure, design and usability so it has a greater chance of not only ranking in search results but improving conversions for customers landing on your website. You will also discover the latest keyword analysis techniques and link building plans whilst having hands on experience of using latest tools.

This Course is also offered as E-learning & In-House Training

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Suitability - Who should attend?

Who Should Attend

This course is designed for all marketing professionals whatever their level or stage in career. This course is Ideal for those needing to understand SEO at a rudimentary level, whether that’s marketers involved in online marketing looking to get the very best results for their search engine marketing or those with responsibility for developing the content or website.

Outcome / Qualification etc.

By attending this workshop, you will gain an introduction to Search Marketing and specifically the basics of SEO. This introductory level course covers how search works, the evolving landscape, keyword research and structurally how to optimise your efforts for better SEO results.

Learning Outcomes

  • Keyword analysis & Research
  • What search engines are looking for
  • Site visibility
  • Reputation and redirection
  • HTML tags with impact on SEO
  • Schema tagging
  • Content strategy and link building
  • The importance of links
  • Competitor informed link building
  • Link building through content
  • Link building through social networking
  • Setting search marketing objectives
  • Creating meaningful reports

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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