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An Introduction to PPC

The Marketors
Course summary
1 day
399 GBP excl. VAT
English
Open / Scheduled
Next available date: 11/05/2020 09:00 - London
Course Dates
London
11/05/2020 09:00  (English)
399 GBP
22/06/2020 09:00  (English)
399 GBP
27/07/2020 09:00  (English)
399 GBP
27/08/2020 09:00  (English)
399 GBP
12/10/2020 09:00  (English)
399 GBP
23/11/2020 09:00  (English)
399 GBP
The Marketors

Course description

An Introduction to PPC

Learn how to structure and manage your PPC campaigns by developing a bid strategy to increase visitors, reduce costs and generate greater ROI on your marketing budget. This workshop will cover Account Structure, AdWords strategy, the benefits of re-targeting and developing meaningful metrics to Identify, measure and act upon the KPI's that will help you boost your PPC performance.

This Course is also offered as E-learning & In-House Training

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Suitability - Who should attend?

Who Should Attend

The Pay Per Click (PPC) course is designed for all marketers involved in PPC campaigns who want to get the very best results for their search engine marketing budget.

Outcome / Qualification etc.

By attending this workshop, you will understand the role of Pay per Click (PPC) in the search marketing landscape and have the confidence to develop and implement PPC campaigns that increase high quality clicks with better chance of conversion and greater ROI. You will learn what makes ads more appealing and clickable and the importance of testing.

Learning Outcomes

  • An introduction to PPC
  • Introduction to search marketing
  • Keyword research, development & analysis
  • AdWords
  • Paid search
  • Account structure
  • Campaign targeting
  • Keywords and ads
  • Bidding and budgeting
  • Re-targeting
  • Objectives & Metrics

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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