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Channel Management

The Marketors
Course summary
3 days
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Channel Management

When you do it right, Channel Management can increase your existing revenue streams and help generate additional revenue opportunities. Sales growth aside, the ultimate aim for any organisation is to develop a better relationship between the brand, product or service and the customer. The Channel Management process is paramount in achieving this by streamlining communications between the business and all its channels.

This course is also offered online or in-classroom. 

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Suitability - Who should attend?

The workshop is designed for Presque's, Executives, Heads of Departments, Directors and senior and mid-level managers who are involved in the management of channel partners.

Training Course Content

Benefits

This three-day workshop will equip participants with the skills required to select the most appropriate distribution channel, motivate and influence partners, adopt the right marketing and communications required and ultimately forge greater relationships with stakeholders up and down the line.

Learning Outcomes

  • Understand the channels and their issues
  • Stakeholder management within channels
  • Understand the demands of channel partners
  • Identify key trends, opportunities, challenges
  • Adopting a sales and marketing process
  • Build strong partnerships
  • Handle joint selling and marketing approaches
  • Create distributor training programmes
  • Develop and agree clear account plans
  • Evaluation, reporting and feedback standards
  • Agree and assess the performance criteria
  • Setting ground rules for partnership selling
  • Revise and optimise on a regular basis

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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Reviews

Average rating 4.2

Based on 11 reviews

Anonymous
(4)
I missed half of the 2nd day but this didn’t detract from what was a very enjoyable course. The trainer spent extra time with me to cover off the content that I missed. This was the perfect course for me, just what I needed.
Anonymous
(5)
Action packed, 3 days which flew by! Thoroughly enjoyed and cant wait to put into practice.
Anonymous
(3)
The training was very good, but too long, I feel a shorter workshop would have suited me better as there were some topics that were irrelevant to my role.
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