Demand Planning & Forecasting

The Marketors
Course summary
2 days
Next available date: Enquire for more information - London
Open / Scheduled
The Marketors

Course description

Demand Planning & Forecasting

With any forecasting method it is often true that finding the best method for dealing with seasonality is a major factor in maximising forecast accuracy. The identification and forward projection of persistent trends in demand is always important, particularly for medium term forecasting. And for companies that carry out frequent promotions, dealing with those promotions in the forecasting system often paramount.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

This workshop is suitable for those who need to improve their planning and forecasting ability. It is mostly applicable to those in decision making roles across Purchasing, Marketing and Sales and key staff from other functions seeking to gain and appreciation of the role and processes of the demand planning and forecasting.

Outcome / Qualification etc.


This two day workshop is practical and non-academic, different approaches to sales forecasting are explored, including subjective methods, causal analysis and time series forecasting. Effective methods for dealing with the crucial matters of seasonality, promotions and new products are discussed. As well as the basics of forecasting it also covers forecast accuracy measurement, the use of EPOS data and stock policy including the calculation of safety stock for fast moving and slow moving items.

Learning Outcomes

  • The role of demand forecasting
  • Alternative approaches
  • Casual Analysis & Time series projection
  • Seasonal analysis. Patterns and indices
  • Critical business factors
  • Curve fitting & projecting sales trends
  • Moving Averages & Exponential smoothing
  • Promotions, & new products or services
  • Inventory Policies
  • Demand Management

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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