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Develop a Customer Value Proposition

The Marketors
Course summary
3 days
English
Distance
Next available date: Enquire for more information - Distance
e-learning / Online / Distance
The Marketors

Course description

Develop a Customer Value Proposition

Most people think of a price tag when they hear the word value, but a price tag is just one of several factors that can be used to increase perceived value and the organisations able to identify, manage and market these a part of their value proposition more often than not, wins. Whatever your sector and whatever products or service you sell it’s the perceived value and relevance of the proposition that will make your customer buy.

This course is also offered as classroom or in-company training.

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Suitability - Who should attend?

Practitioners or product managers involved in the research, development and delivery of customer value propositions, or any sales or marketing practitioner tasked with communicating the benefits of their product/service.

Outcome / Qualification etc.

Benefits

By attending this three day workshop you will learn how to use frameworks to  build compelling value propositions.  You will cover the measurement and assessment  of value propositions and learn how to work cross functionally within the business and externally. You will develop new product capabilities and strategies.

Learning Outcomes

  • Understand customer centricity
  • Generation of insights
  • Understand the nature of propositions
  • Defining propositions and perceived value
  • Understand and apply key principles
  • Develop a sustainable proposition
  • Learn how to work more effectively
  • The benefits of customer journey mapping
  • Evaluate and measure the effectiveness
  • NPD process and the product portfolio
  • Management of the product
  • Learn how to build the business case

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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