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Driving Strategy Through Insights

The Marketors
Course summary
2 days
English
Distance
Next available date: Enquire for more information - Distance
e-learning / Online / Distance
The Marketors

Course description

Driving Strategy Through Insights

Large amounts of data and information is open to many organisations from a variety of sources, but quite often by not taking a structured approach valuable insights are missed and these are only half the battle, once identified it’s the way they are applied that determines how much of their power and value materialises in the execution.

This course is also offered as classroom or in-company training.

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Suitability - Who should attend?

Participants will be expected have a working knowledge of your organisation’s strategy. It is particularly helpful if you have the responsibility of making a contribution to, managing or overseeing a research budget, insights or strategy team.

Outcome / Qualification etc.

Benefits

This course will help you harness the essence of the insights and communicate those to the business in a clear and meaningful way that helps underpin and drive the strategy. This course is for anyone responsible for getting the most out of the research and applying it to their organisations growth strategy.

Learning Outcomes

  • The business value of an insight
  • Driving a fact-based, data-to-insights journey
  • Developing analytical skills and applying critical thinking
  • Adding value to the strategic process
  • Explore research tools and take inventory of your insight generation process
  • Ways to improve knowledge management
  • Lead a fact-based, data-to-insights journey
  • Work through a critical path to problem definition
  • Ensuring that you get the insight right
  • Adding strategic value
  • Telling the strategy story

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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