Fundamentals of Digital Marketing

The Marketors
Course summary
1 day
399 GBP excl. VAT
Open / Scheduled
Next available date: 01/05/2020 09:00 - London
Course Dates
01/05/2020 09:00  (English)
399 GBP
08/06/2020 09:00  (English)
399 GBP
13/07/2020 09:00  (English)
399 GBP
17/08/2020 09:00  (English)
399 GBP
28/09/2020 09:00  (English)
399 GBP
09/11/2020 09:00  (English)
399 GBP
The Marketors

Course description

Fundamentals of Digital Marketing

The best means of communications with audiences and customers is subject to frequent change in this digital age. An organisation must understand the customer journey from start to finish and improve their experience at each step of the process. The latest digital marketing tools and technologies must be used for organisations to drive growth and win customers.

This Course is also offered as E-learning & In-House Training

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Suitability - Who should attend?

Who Should Attend

This course is designed for marketers or those working in associated functions. Those who are new to marketing or want to increase their knowledge in digital marketing should attend.

Outcome / Qualification etc.

This workshop is designed to take you through all aspects of search and lead to a better understanding of the discipline, equipping you with the right tools, knowledge and confidence in dealing with this ever-evolving area. This workshop encompasses both the one day advanced PPC and SEO workshops.

Learning Outcomes

  • The digital landscape
  • SEM, SEO and PPC explained
  • How PPC works
  • Keyword research, Key phrase development
  • Campaigns & Ads best practice review
  • Paid search and advanced PPC
  • Social Media and integration
  • Re-targeting basics
  • Setting objectives
  • Google AdWords campaign fundamentals
  • Creating meaningful reports
  • Measurement and optimisation

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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