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Fundamentals of Marketing Communications

The Marketors
Course summary
1 day
399 - 599 GBP excl. VAT
English
Birmingham, London, Manchester
Open / Scheduled
The Marketors

Course description

Fundamentals of Marketing Communications

This workshop outlines the communication tools and techniques available to marketers. Topics covered include marketing communications in context, current and future trends in marketing communication, the marketing communications mix, working with agencies including the briefing process. Managing the relationship between marketers and communications agencies and measuring the communications campaign.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

This workshop is ideal for those starting a new marketing role, or moving into marketing from another business function.  The workshop is also suitable for those who have marketing communications responsibilities as part of a wider role.

Training Course Content

Widen your knowledge and expertise in marketing communications and understand the full range of communication tools and channels available. Evaluate the way in which this dynamic field is changing through social media, mobile and digital platforms across the communications mix including advertising, PR, direct marketing, and sales promotion.

Learning Outcomes

  • Conduct a marketing communications audit
  • Analyse the role of marketing communications
  • Identify good practices and improvements
  • Define the target audience needs
  • Map the needs to communication messages
  • Maximise third party relationships
  • Assess key communication tools and techniques
  • Digital tools and channels

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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