Fundamentals of Marketing Communications

The Marketors
Course summary
1 day
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Fundamentals of Marketing Communications

This workshop outlines the communication tools and techniques available to marketers. Topics covered include marketing communications in context, current and future trends in marketing communication, the marketing communications mix, working with agencies including the briefing process. Managing the relationship between marketers and communications agencies and measuring the communications campaign.

This course is also offered online

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Suitability - Who should attend?

This workshop is ideal for those starting a new marketing role, or moving into marketing from another business function.  The workshop is also suitable for those who have marketing communications responsibilities as part of a wider role.

Training Course Content

Widen your knowledge and expertise in marketing communications and understand the full range of communication tools and channels available. Evaluate the way in which this dynamic field is changing through social media, mobile and digital platforms across the communications mix including advertising, PR, direct marketing, and sales promotion.

Learning Outcomes

  • Conduct a marketing communications audit
  • Analyse the role of marketing communications
  • Identify good practices and improvements
  • Define the target audience needs
  • Map the needs to communication messages
  • Maximise third party relationships
  • Assess key communication tools and techniques
  • Digital tools and channels

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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Average rating 4.8

Based on 4 reviews

F Mackenzie – European CRM coordinator
Spot on. I definitely understand the basics and terminology in marketing and feel I have more knowledge
M Johnson – Marketing Administrator
Excellent. I have learnt how marketing is perceived and can relate this to our office
D Halfpenny, Communications Manager
Richard was exceptionally engaging.
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