Fundamentals of Pricing

The Marketors
Course summary
1 day
Next available date: Enquire for more information - London
Open / Scheduled
The Marketors

Course description

Fundamentals of Pricing

Pricing is often never given the attention it deserves in the marketing process and as a discipline it’s highly critical to get it right. This workshop will deliver a sound understanding of contemporary pricing techniques and methodologies.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

This course will provide a sound footing for anyone wishing to understand pricing approaches whether working in sales, marketing, product management, accountants, operations, technical roles or general management. No specialist knowledge or experience in pricing is required.

Outcome / Qualification etc.


Understand how basic economic and accounting principles apply to pricing decisions. Learn and practice concepts, techniques and get a grasp of the latest thinking around pricing strategies.  Assess the customer value of a product or service proposition and know what’s meant by different approaches such as cost plus and competition-based pricing.

Learning Outcomes

  • Principles of pricing
  • Understand basic accounting principles
  • Assess customer value of a product
  • Cost and competition-based pricing
  • Assessing profitability
  • Undertake simple pricing calculations
  • Use simple price management methods
  • Pricing pillar, Laws – key concepts
  • Breakeven analysis, contribution, discounting
  • Transactional pricing methods
  • Market based pricing - methodology
  • Value based pricing methods
  • The central role of value in pricing decisions

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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