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Fundamentals of Search Marketing SEO & PPC

The Marketors
Course summary
2 days
1,200 GBP excl. VAT
English
Open / Scheduled
Next available date: 11/05/2020 09:00 - London
Course Dates
London
11/05/2020 09:00  (English)
1,200 GBP
22/06/2020 09:00  (English)
1,200 GBP
27/07/2020 09:00  (English)
1,200 GBP
27/08/2020 09:00  (English)
1,200 GBP
12/10/2020 09:00  (English)
1,200 GBP
23/11/2020 09:00  (English)
1,200 GBP
The Marketors

Course description

Fundamentals of Search Marketing SEO & PPC

Search engine marketing or (SEM) is one of the most important marketing channels to generate traffic to your website, not only does it support your search engine optimisation (SEO) efforts, but it also compliments content marketing and helps raise your brands profile and business ranking. Learn how to get higher search rankings and increased visitors on this intensive two-day course.

This Course is also offered as E-learning & In-House Training

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Suitability - Who should attend?

Who Should Attend

This workshop is appropriate for any marketing professional involved in online marketing for their organisation or who contribute to the digital communications strategy.

Outcome / Qualification etc.

This workshop is designed to take you through all aspects of search and lead to a better understanding of the discipline, equipping you with the right tools, knowledge and confidence in dealing with this ever-evolving area.

Learning Outcomes

  • The digital landscape
  • SEM, SEO and PPC explained
  • How PPC works
  • Keyword research, Key phrase development
  • Campaigns & Ads best practice review
  • Paid search and advanced PPC
  • Social Media and integration
  • Re-targeting basics
  • Setting objectives
  • Google AdWords campaign fundamentals
  • Creating meaningful reports
  • Measurement and optimisation

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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