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GDPR & Marketing

The Marketors
Course summary
1 day
English
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

GDPR & Marketing

Now more than ever, marketers need a concrete understanding of the legal frameworks behind the campaigns they roll out. GDPR is a large focus of organisations and understanding its impact is essential to avoid any regulatory issues.

This course is also offered online or in-classroom.

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Suitability - Who should attend?

This course will be for those working in marketing currently but lacking knowledge in these key fields of legal and compliance. It will also benefit those who manage databases or have other duties within the marketing functions.

Outcome / Qualification etc.

Benefits

Participants will enhance their knowledge of legal contexts of marketing. GDPR will be used to develop marketing lists and email campaigns, all while increasing and optimizing the targeting of your database distribution.

Learning Outcomes

  • Deliver lawful data driven marketing programs
  • Developing compliant marketing campaigns
  • Compliant forms and privacy policies
  • Purchasing data: what can you buy?
  • Sharing data: growth through sharing data
  • Security and data: protect information
  • Email lists and retaining subscribers
  • Compelling privacy notices
  • Advertising standards and codes of conduct

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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