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Introduction to Marketing Planning

The Marketors
Course summary
1 day
499 GBP excl. VAT
English
Birmingham, London, Manchester
Open / Scheduled
The Marketors

Course description

Introduction to Marketing Planning

An important facet of any business plan is the marketing plan. Marketing planning includes finding, understanding and meeting the needs of the customer, as well as building awareness of the brand. It helps an organisation bring together its marketing audit, objectives, strategy, implementation and control which provides the necessary direction. The workshop provides a clear framework and helps Participants overcome the obstacles they face during the planning process and learn how marketing planning helps business achieve their goals.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

This course is especially useful for managers having to prepare a marketing plan for the very first time or revisiting an existing plan.

Training Course Content

This clear step-by-step process to producing a sound marketing plan will benefit you in many ways. Applying the principles to a case study, you’ll have practiced conducting a marketing audit, generating alternative growth strategies and summarising your decisions in a strategy statement. You’ll leave more confident in your ability to write effective marketing plans and ensure their implementation back in the workplace, leading to more satisfied customers and better bottom-line performance.

Learning Outcomes

  • Defining of marketing
  • Understand the marketing planning process
  • Marketing audit
  • SWOT
  • Objectives
  • Segmentation, Targeting and Positioning (STP)
  • The marketing mix 4ps & 7ps
  • Strategy statements
  • Implementation and control
  • Action planning and review

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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