Introduction to New Product Development

The Marketors
Course summary
1 day
Next available date: Enquire for more information - Distance
e-learning / Online / Distance
The Marketors

Course description

Introduction to New Product Development

Developing and launching successfully launching new products is crucial to an organisations growth strategy. Successfully developed and launched products provide additional sources of income, but can be costly and time consuming, so carries risks as well as rewards Extensive research indicates that failure rates are high and to have any chance of success practitioners must adopt a well-structured and proven process.

This course is also offered as classroom or in-company training.

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Suitability - Who should attend?

Managers and executives, irrespective of function, who are or expect to become involved in the development of new products and the innovation process within their organisation.

Outcome / Qualification etc.


This course will help you to become familiar with NPD approaches and appreciate the benefits and principles of good management. The NPD learned and adopted correctly will significantly improve your product success rates and drive revenues. You will leave equipped with a strategic NPD process and an understanding of the key activities associated with its launch.

Learning Outcomes

  • NPD process - what is it?
  • The idea generation process
  • Stakeholders Insights - customers, colleagues
  • Assessment
  • Feasibility analysis (develop & Screen )
  • Concept Development (SWOT)
  • Product Development
  • Commercialisation strategies
  • Launch/rollout
  • Success factors

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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