Introduction to Public Relations

The Marketors
Course summary
2 days
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Introduction to Public Relations

Our two-day workshop is interactive, fun, and will give you a solid grounding and intensive introduction to Public Relations. The workshop covers everything from dealing with the modern media and identifying the appropriate mixture of PR tactics from writing press releases to developing a strategic campaign and evaluating its success.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

The course is essential for anyone wanting to learn about media communications and effective public relations. It is especially suitable for anyone who is becoming involved with PR for the first time or for managers who have recently assumed PR responsibilities.

Training Course Content

Attendees will understand the fundamental tools and approaches required for effective PR management alongside the practical tools and techniques for developing a PR campaign. They will be able to evidence the commercial impact of public relations and its benefit to the organization and gain an introduction to basic principles and concepts of PR.

Learning Outcomes

  • The definition of PR
  • Different types of PR
  • Understand the relationship between PR and marketing
  • Create a PR plan
  • Measure and evaluate PR impacts
  • Traditional and digital media
  • Develop impactful PR tactics
  • Deal with incoming media enquiries
  • Write a press release


The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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