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Marketing Communications Masterclass

The Marketors
Course summary
2 days
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Marketing Communications Masterclass

The marketing function in many organisations can be vast, disjointed and dispersed and quite often it’s difficult to understand what makes the difference between good and great marketing. We often work in silos, and very rarely benchmark our own efforts and capabilities against best practice in the marketplace.  This masterclass will provide Participants with those insights and a clear focus on planning, creating, implementing, delivering and analysing campaigns.

This course is also offered online or in-classroom.

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Suitability - Who should attend?

This workshop would benefit practitioners in marketing, marketing managers, brand managers and those in New Product Development who are responsible for researching, planning, developing and implementing marketing strategy or plans.

Training Course Content

By attending this workshop you will become more effective at creating and managing insight-driven communications campaigns that deliver on your objectives. You will learn how to adopt a customer-centric approach to generate campaigns that motivate your key audiences and understand the effective methods to measure and evaluate success.

Learning Outcomes

  • Communication campaigns
  • Communication essentials
  • Customer profiling – Identifying desires and needs
  • Communications planning & scoping approach
  • Developing your communication brief
  • Creating brand communications ideas
  • Developing your key messaging
  • Strategy development
  • Presenting/assessing brand communication Ideas
  • Developing targeted media strategies & plans
  • Setting communication budgets
  • Measuring communications performance
  • Creating your personal communications plan

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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Reviews

Average rating 4.6

Based on 5 reviews

N Le Boultier - Marketing Communications
(4)
The workshop was a great success at getting colleagues to link up with other people in areas of the department you wouldn't normally work closely with. This showed me that there is a large untapped source of ideas and expertise that already exists in our department that may not utilised fully when confined to our day to day roles. It was great t...
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N Patterson – Customer Propositions
(5)
The Marketing Workshop was a really worthwhile experience for anyone in Marketing and Communications. I had a great 2 days on the course and explored many areas of Marketing and how they apply to the business. I would definitely recommend this workshop to everyone!
V Goudie – Customer Data Analyst
(5)
Felt it was tailored to my needs
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