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Marketing Communications Masterclass

The Marketors
Course summary
2 days
English
Distance
Next available date: Enquire for more information - Distance
e-learning / Online / Distance
The Marketors

Course description

Marketing Communications Masterclass

The marketing function in many organisations can be vast, disjointed and dispersed and quite often it’s difficult to understand what makes the difference between good and great marketing. We often work in silos, and very rarely benchmark our own efforts and capabilities against best practice in the marketplace. This masterclass will provide participants with those insights and a clear focus on planning, creating, implementing, delivering and analysing campaigns.

This course is also offered as classroom or in-company training.

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Suitability - Who should attend?

This workshop would benefit practitioners in marketing, marketing managers, brand managers and those in New Product Development who are responsible for researching, planning, developing and implementing marketing strategy or plans.

Outcome / Qualification etc.

Benefits

By attending this workshop you will become more effective at creating and managing insight-driven communications campaigns that deliver on your objectives. You will learn how to adopt a customer-centric approach to generate campaigns that motivate your key audiences and understand the effective methods to measure and evaluate success.

Learning Outcomes

  • Communication campaigns
  • Communication essentials
  • Customer profiling – Identifying desires and needs
  • Communications planning & scoping approach
  • Developing your communication brief
  • Creating brand communications ideas
  • Developing your key messaging
  • Strategy development
  • Presenting/assessing brand communication Ideas
  • Developing targeted media strategies & plans
  • Setting communication budgets
  • Measuring communications performance
  • Creating your personal communications plan

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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