Marketing Masterclass

The Marketors
Course summary
5 days
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Marketing Masterclass

In today’s competitive markets, success depends on the quality and effectiveness of market-led strategic planning. Transforming product-facing, financially-driven strategies into effective market-led approaches isn’t an easy process but it’s increasingly recognised as key to organisational success. We tackle the critical issues head on, enabling you to create competitive advantage and improve your marketing investment.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

The masterclass is for marketing professionals, brand managers, PR, and digital marketing professionals at manager or executive level who want to transform their existing marketing plans and gain a competitive advantage in the marketplace.

Training Course Content

Attendees will learn how to review current approaches in developing marketing strategy, as well as how to compare with best practice. They will have explored methodologies that improve their market and customer understanding and developed fully evaluated marketing strategy proposals.

Learning Outcomes

  • Marketing’s role in organisations today
  • The challenge of establishing a market orientation
  • Structure of a customer-focused marketing plan
  • The tools of internal and external analysis
  • The strategic marketing planning process
  • Aligning operational and tactical level plans
  • The challenges of segmentation
  • Developing the value proposition
  • From product to service to solution
  • Brand strategy and delivering the brand promise
  • Metrics to evaluate and improve


The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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