HOME
 

Measuring Brand Performance

The Marketors
Course summary
1 day
English
London
Next available date: Enquire for more information - London
Open / Scheduled
The Marketors

Course description

Measuring Brand Performance

Brands represent the organisation’s most important assets yet few organisations have the capability to successfully assess brand performance and establish the link between the brand and business performance. Many organisations lack a formal and systematic programme of metrics and analytics that enable them to assess brand impacts and ROI.

This course is also offered online or as in-company training.

Do you have questions about COVID-19 in relation to this course?

At findcourses.co.uk we are committed to helping everyone who wants to learn, to learn. So are our trusted partner providers.

Get in touch on this page to find out whether there are any changes to this course in light of COVID-19.

Suitability - Who should attend?

Marketers new to the brand measurement or who are preparing or reviewing a brand plan. It is also invaluable for senior managers having to evaluate the brand plans and justify brand related investments.

Outcome / Qualification etc.

Benefits

This workshop will provide guidelines and best practice examples to support you in developing more effective measures of brand performance. Supported by presentations, exercises, discussions and video the focus throughout this workshop is to deliver practical knowledge and applications that can be applied in your organisation.

Learning Outcomes

  • Undertake market research
  • Conduct a comprehensive ‘brand audit’
  • Design appropriate brand metrics
  • Avoid implementation and management pitfalls
  • Create and integrate new digital brand metrics
  • Create a ‘Brand Dashboard/Scorecard’
  • Establish links between brand & performance
  • Determine brand value (ISO10668 standard).

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


Read more and show all courses with this provider

Request info

Fill out your details to find out more about Measuring Brand Performance.

  Contact the provider

  Get more information

  Register your interest

Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

 Show phone number

Request information

Find out more about this Measuring Brand Performance course - simply fill out your details:

U.K. L&D Report: 2018 - Benchmark Your Workplace Learning Strategy

Are you curious about the L&D strategies of some of the U.K.'s top companies?

Find out what they're up to in findcourses.co.uk's second annual U.K. L&D Report!

uk-ld-report-2019

Learn more

Find a course for you!

  Read the course
 summary on this page

 Fill in your details and Request information

 Receive all the info you need

Find more courses here