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Powerful Customer Experiences

The Marketors
Course summary
2 days
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Powerful Customer Experiences

In the digital age where product commoditisation pervades, customer experience is a great opportunity to differentiate from competitors and grow market share.

Many organisations conduct customer service training but few offer a distinctive customer experience. The reason for this is that all too often the training is focused on generic customer service skills.

Our approach is to start with your brand proposition, expectations of your most profitable target customers, your desired customer experience, and design a powerful customer experience to bring it all to life.

This creates a context for the training so that the behaviours we teach are directly linked to the experience you wish to deliver.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

The programme is designed for managers who are responsible for creating and delivering powerful customer experiences and journeys. These include employees within sales, marketing, product and customer support and customer experience functions and is both strategic and tactical in content.

Training Course Content

Developing customer experience is a challenge many organisations are grappling with. While great service is a must, it's customer experience which differentiates you from your competition. This programme will provide you with the skills to develop and implement a coherent customer experience strategy.

Learning Outcomes

  • Learn about customer experience (CX) management in the digital economy
  • Learn from leading experts on powerful customer experience strategies and insights
  • Gain effective techniques for bringing the voice of the customer into the organisation
  • Develop customer experience maps and management options for your business
  • Learn new tools for unpacking value in the customer journey across multiple channels
  • Leave with a clear methodology for improving your organisation's customer-centricity
  • Gain skills to achieve multi-department commitment to the customer experience strategy
  • Develop the confidence to lead the customer experience strategy in your organisation
  • Build a peer and expert network to support your customer experience strategy
  • Develop customer lifetime value (CLV) strategies

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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