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Profitable Product Management

The Marketors
Course summary
5 days
Worldwide
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Profitable Product Management

The buck stops at the product managers and he/she is fully accountable for the day to day management of the products. Those who work in product management must be razor sharp to effectively manage, market and drive products and portfolios to continued and sustainable growth.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

Anyone involved in product conception, development or management, and / or responsible for managing and marketing those products. Participants typically include:

Product managers, Marketing managers, Product development managers, Technical product managers and developers, Business unit heads.

Training Course Content

Over the course of five days you will be shown methodologies covering; analysis, positioning strategies, go-to-market, strategic pricing  and financial metrics. You will develop the confidence in product management implementation and  effectively respond faster and more effectively to business opportunities and threats.

Learning Outcomes

  • Formulate a structured analysis
  • Accurately develop a positioning strategy
  • Devise a comprehensive go-to-market plan
  • Build a robust product portfolio
  • Price for product managers
  • Influencing and stakeholder mapping
  • Understand and the financials and profitability
  • Value: what is it?

Expenses

The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...


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Contact info

The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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