Strategic Brand Management

The Marketors
Course summary
3 days
Next available date: Enquire for more information - Distance
e-learning / Online / Distance
The Marketors

Course description

Strategic Brand Management

In many organisations across a variety of industries the primary assets are increasingly intangible. The brand is one of these, and the brand as an asset needs to be managed to drive customer loyalty, competitive advantage and commercial growth. This two-day intensive workshop will help you plan, build and implement a compelling brand from brief to creation and implementation.

This course is also offered as classroom or in-company training.

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Suitability - Who should attend?

The programme is specifically for B2B or B2C brand, marketing, strategy and product managers. Whether you are new to the role or have experience, you will benefit by attending and it does not require prior knowledge of brand marketing. The attendees will ideally have the responsibility to manage and instigate brand identity communications.

Outcome / Qualification etc.


Learn how to use brand strategy to create a sustainable and differentiated brand proposition. And understand the process on how to make branding central to your organisation’s success, developing the skills to manage and sustain brand value.

Learning Outcomes

  • Brand importance
  • Structuring your strategic brand plan
  • Profiling your target customer
  • Clarifying the substance of your brand
  • Establishing the business case
  • Identifying sources of value in your brand
  • Brand architecture / brand archetypes
  • Brand strategy & culture
  • Defining your brand Values
  • Articulating your brand essence
  • Clarifying your brand promise
  • Establishing your brand positioning
  • Brand portfolio management

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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