Writing for Digital Platforms

The Marketors
Course summary
1 day
Next available date: Enquire for more information - Worldwide
Corporate Training for Teams
The Marketors

Course description

Writing for Digital Platforms

Copywriting for digital platforms is different to writing offline. Attention, scanning and navigation behaviour vary, so copy needs to be clear, engaging and concise. In this course you will learn practical skills to translate your writing into quality content and develop new communications strategies that will make you stand out on a wide range of digital and social media.

This course is also offered online or as in-company training.

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Suitability - Who should attend?

This course is designed for learners with existing knowledge and several years of experience in communications or PR. The workshop is recommended for all professionals who create communication texts and material.

Training Course Content

By attending this workshop you will learn to look at your writing through a digital lens. This workshop will help you understand what makes people ‘stick’ to sites and how to write copy that captures the reader’s attention. You will learn basics of search engine optimisation (SEO), what makes a good website and understand the user’s touchpoints, journey and interaction.

Learning Outcomes

  • How to write with SEO in mind
  • What makes a good website
  • What makes good online text
  • How to write copy for online reading
  • Online reading patterns and adapting copy
  • Customer journey and touchpoints
  • Running usability studies
  • The importance of clarity


The workshops are all in-house, can accommodate up to 12 participants and cost a total of £3000. A full workshop will therefore cost £250 per person.

About provider

The Marketors

The Marketors

The Marketors are a growing community of thought leaders and subject matter experts working across the sales and marketing professions who are passionate about raising individual and organisational capabilities to drive growth professionally and commercially. Delivering impact driven learning that...

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The Marketors

415 Exmouth House
3-11 Pine Street
EC1R 0JH London

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