Advanced Email Marketing

Thomson Reuters Foundation
Course summary
Next available date: Contact the Thomson Reuters Foundation to schedule this course - Worldwide
Corporate Training for Teams

Course description

Advanced Email Marketing

One of the most engaging and cost-effective digital marketing tools is email marketing. However, effective email marketing can be challenging due to issues of spam, mobile usage for email, changes in user interactions with email and the fast changing digital environment. The Advanced Email Marketing course offers a practical and advanced guide on how to use the latest techniques and tools to get the most from email campaigns.

During this course participants will be able to help their organisations by learning how to directly apply the best industry practices. They will learn how to use the most current email marketing tools and deliver effective reporting that increases:

  • Open rates
  • Click through rates
  • The Bottom line

Suitability - Who should attend?

This workshop is suitable for anyone involved in marketing who is looking to improve the results of their email marketing by going beyond the basics.

Outcome / Qualification etc.

Upon completion if this course participants will be able to:

  • Plan and execute effective email campaigns from initial concept to analysis
  • Identify the most suitable email marketing tools for their campaign
  • Integrate their email campaigns with their other marketing activities
  • Use social media and email marketing for better results
  • Segment their data for better response rates and interpret their analytics to improve their campaigns
  • Use A/B and multivariance testing to improve their emails
  • Optimise and improve their landing pages
  • Understand the legal and best practice frameworks for email marketing

Training content

This course covers:

  • Email marketing in perspective
  • The latest email marketing tools
  • Data collection for email marketing
  • CRM integration
  • Email and social media
  • Segmentation for better results
  • Version testing
  • Landing page optimisation
  • Analytics and email marketing


Please Request Information to find out more about training costs.

About provider

Thomson Reuters Foundation Training

Thomson Reuters Foundation - Programmes to Inform, Connect and Empower

As the world’s largest provider of news and information, Thomson Reuters is uniquely placed to offer years of experience and insight into many of the issues facing professionals today in the media and communications landscape. By choosing the Thomson Reuters Foundation...

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Contact info

Thomson Reuters Foundation

30 South Colonnade

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