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Market Research for Air Transport Management

University of Westminster
Course summary
English
Part time
Nationwide, Online courses
Next available date: Online delivery option may be available - Please contact provider. - Online courses
Corporate Training for Teams

Course description

Market Research for Air Transport Management

This course aims to create a forum for airports and airlines that will discuss how to effectively conduct and assess market research. The air transport industry is constantly striving to become more commercially effective in an competitive and uncertain business environment. Market research is of particular importance to this, providing vital information to enable demand-led decisions.

Suitability - Who should attend?

The seminar has been designed to appeal to a wide range of participants.

It will be of interest to:

  • marketing and commercial managers of airlines and airports
  • staff involved with passenger surveys and market research
  • aviation specialists in government departments
  • suppliers of air transport products
  • consultants who are working in the field of air transport

Training Course Content

Focusing on market research, the course will cover:

  • designing an effective survey of air travellers
  • how Heathrow uses its market research
  • market research for a niche airport
  • aviation and other data sources: utilisation and caveats

Why choose University of Westminster

Established 1838

20,000 students from over 150 nations

Courses in over 15 categories

About provider

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The University of Westminster

The University of Westminster is an accredited Continuing Professional Development (CPD) Centre and offers a wide range courses in the heart of London. Our long history of educating for professional life coupled with our experience of teaching thousands of undergraduate...


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Contact info

University of Westminster

309 Regent Street
W1B 2HW London

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www.westminster.ac.uk

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