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Market Research for Air Transport Management

University of Westminster
Course summary
English
Part time
Nationwide
Corporate Training for Teams

Course description

Market Research for Air Transport Management

This course aims to create a forum for airports and airlines that will discuss how to effectively conduct and assess market research. The air transport industry is constantly striving to become more commercially effective in an competitive and uncertain business environment. Market research is of particular importance to this, providing vital information to enable demand-led decisions.

Suitability - Who should attend?

The seminar has been designed to appeal to a wide range of participants.

It will be of interest to:

  • marketing and commercial managers of airlines and airports
  • staff involved with passenger surveys and market research
  • aviation specialists in government departments
  • suppliers of air transport products
  • consultants who are working in the field of air transport

Training Course Content

Focusing on market research, the course will cover:

  • designing an effective survey of air travellers
  • how Heathrow uses its market research
  • market research for a niche airport
  • aviation and other data sources: utilisation and caveats

About provider

University of Westminster

University of Westminster - Professional and short courses

Do you want to motivate your staff with continuing professional development (CPD) or bridge a skills gap? The University of Westminster has a long track record of working with organisations and individuals to develop their professional and personal skills. The...


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Contact info

University of Westminster

309 Regent Street
W1B 2HW London

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www.westminster.ac.uk

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